Luxury brands look to lifestyle 7 years ago

13, 211 views

62 Likes   4 Dislikes


It is no longer enough to be a luxury or heritage brand. To really own the market, luxury brands increasingly need to be a lifestyle brand. Vanessa Friedman, fashion editor, speaks to leading industry figures at the FT's Business of Luxury Summit in Morocco.

For more video content from the FT, visit the Financial Times video page at: