How to Launch a Luxury Startup 1 year ago

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So you want to launch a luxury brand? Learn exactly what it takes to launch a luxury startup - from positioning your brand to choosing the right marketing strategies.

Takeaways:
1. Understand what customers want.
2. Look at the competitive matrix.
3. Get significant startup capital together.
4. Be in it for the long-haul game.
5. Set it up for customers to engage with your brand in at least 6 touchpoints.

For more tips and exercises for building a fashion website check out
Creating Fashion Websites That Sell by Syama Meagher and Nicole Giordano: http://blog.scalingretail.com/product/creating-fashion-websites-that-sell-ebook/

Check out the Scaling Retail website for more business e-commerce and retail tips, reviews and more: http://www.scalingretail.com/

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